 WELCOMEFrom February 22nd to 26th 2010, Cuba will become the main stage for the largest international meeting for the lovers of the best tobacco in the world: the Habanos’. As every year, the event renders tribute to Habanos’ brands, this year particularly to Cohiba and to Romeo y Julieta, including an event specially aimed at women and Habanos. Attendees will have the chance to taste the new vitolas Habanos s.a. will launch to the markets throughout 2010, and to experience first hand the secrets of a deep-rooted centuries old tradition. Habanos s.a invites you to enjoy a whole week of pleasure among friends with a common link: the passion for the Habano. The festival programme includes the traditional activities during this unforgettable week, such as: - Visit to cigar factories
- Trade fair
- Seminars
- Tastings and pairing ups
- Habanosommelier contest
- How to roll a Habano
- Visit to tobacco plantations
On February 22nd, the event begins with the Welcome evening, which includes the Habanos s.a novelties 2010 presentation, and the nominations for the “Premio Habano” awards. They will be followed by a private concert of Maestro Chucho Valdés (who has received again the Grammy Latino award this year) and his guests. The closing of the Festival will be held on February 26th with the Gala Dinner that includes the traditional auction. Habanos S.A. and the TABACUBA business group will be honored with your presence. Mr. Oscar Basulto Torres Mr. Buenaventura Jiménez Sánchez-Cañete Chairmen of the Organizing Committee PROGRAMA GENERAL XII FESTIVAL DEL HABANO | Sunday 21/02 | | | 10:00-16:00 hrs | Registration at the Havana International Conference Center. | | Monday 22/02 | | | 09:30 hrs | Press Conference. Submission of the Press Dossier XII Festival.* (Room 3 International Conference Center) | | 10:00-16:00 hrs | Registration at the International Conference Center. | | 10:30-17:00 hrs | Preliminary Habanosommelier (Room 5, by invitation). | | 14:00 hrs | Inauguration of the Fair-related Exhibition. | | 14:30 hrs | Preliminary: Alliance Habanos/Tequila (Room 6, by invitation) | | 19:00 hrs | Welcome Evening. Gran Teatro de La Habana. Presentation of Habanos, s.a. launches 2010. Exclusive concert of Maestro Chucho Valdés and guest musicians. Welcome Cocktail: Carpentier Room of the Gran Teatro de La Habana. | | Tuesday 23/02 | | | 07:00-16:00 hrs | Visit to Vuelta Abajo plantations, Pinar del Río. | | | Free evening. | | Wednesday 24/02 | | | 10:00-10:30 hrs | Inauguration of the International Seminar. Main commercial results of Habanos, s.a. in 2009. Novelties 2010. Mr. Manuel García Morejón, Commercial Vice-president Habanos, s.a. (Room 4). | | 10:30-11:15 hrs | Master conference: “How to date Habanos boxes?”, by Mr. Simon Chase (Room 4) | | 11:15-11:45 hrs | Coffee break | | 11:45-12:45 hrs | Panel Habanos/Vintage, conducted by Mr. James Suckling (Room 4). | | 12:45-14:30 hrs | Lunch at “El Bucán” restaurant. | | 14:30-16:00 hrs | Master class on the technique of rolling a Habano totally by hand. ”How to make a Laguito No. 2”? Conducted by Mr. Arnaldo Ovalles, Director of El Laguito factory (Room 3) | | 16:00-17:00 hrs | “Flavors and aromas”: For the enjoyment of combinations of Habanos with coffee, Armagnac, Brandy, Cuban rums and other products. | | 20:00 hrs | “Women in Habanos”. Presentation of a new size specially dedicated to women. Museo de Bellas Artes (Museum of Fine Arts). | | Thursday 25/02 | | | 09:00-12:00 hrs | Visit to Habanos factories La Corona and El Laguito | | 12:30-14:00 hrs | Lunch at “El Bucán” restaurant. | | 14:00-15:30 hrs | Final Alliance Habanos/Tequila. Conducted by Mr. Adargelio Garrido, Habanos, s.a. and the Tequila Regulatory Council (Room 3). | | 15:30-16:30 hrs | | | | Free evening | | Friday 26/02 | | | 10:00-11:30 hrs | Final of the Habanosommelier Contest (Room 3). | | 11:30-12:30 hrs | Master Conference: “The Spirit of Smoke. A Taino Ritual for Cohiba”, by historian José Antonio García, researcher from the “José Martí” National Library of Cuba (Room 4) | | 12:30-13:00 hrs | Festival closing ceremony (Room 4). Awarding of Prizes: - Best stand by category.
- Winner of the Habanosommelier Contest.
| | 13:00 hrs | Farewell lunch at “El Bucán” restaurant. | | 20:00 hrs. | Gala Evening dedicated to Cohiba and its new line. PABEXPO. Room C. | * For the official press as well as all Habanos Exclusive Distributors. IMPORTANT: Due to the actual capacities of the rooms that will host participation activities (combinations, ritual, master rolling class, etc.), the access to them will be limited, previous presentation of the corresponding ticket. ACCOMPANYING PERSON’S PROGRAM | Sunday 21/02 | | | 10:00-16:00 hrs | Registration at the Havana International Conference Center. | | Monday 22/02 | | | 09:00 hrs | - Departure from Hotel Palco in vintage cars.
- Panoramic tour of modern Havana, stopping for photos at Revolution Square, then moving on to the historic city center, with visits to famous bars (El
- Floridita and La Bedeguita del Medio) to enjoy a Cuban cocktail with a fine Habano cigar.
- Walk around Cathedral Square, the Plaza de Armas and finishing at the Old Square, with luncheon at the “Santo Angel” restaurant.
| | 14:30 hrs | Visit to the San Carlos de la Cabaña Fortress. | | 17:00 hrs | Return to the hotel. | | 19:00 hrs | Welcome Evening. Gran Teatro de La Habana. Presentation of Habanos, s.a. launches 2010. Exclusive concert of Maestro Chucho Valdés and guest musicians. Welcome Cocktail: Carpentier Room of the Gran Teatro de La Habana. | | Tuesday 23/02 | | | 07:00-16:00 hrs | Visit to Vuelta Abajo plantations, Pinar del Río. | | | Free evening | | Wednesday 24/02 | | | 09:00-12:00 hrs | Visit to Habanos factories La Corona and El Laguito | | 12:00 hrs | - Departure from Hotel Palco
- Visit to Hemingway’s Museum House.
- Lunch at “Las Terrazas de Cojímar”
- Visit to Hemingway’s room at the “Ambos Mundos” hotel.
| | 20:00 hrs | Evening: “Women in Habanos”. Presentation of a new size specially dedicated to women. Museo de Bellas Artes (Museum of Fine Arts). | | Thursday 25/02 | | | 09:00 hrs | “Verde que te quiero Verde” excursion. - Departure from Hotel Palco to Las Terrazas Community.
- Reception and Welcoming Cocktail.
- Tour of the ruins of old coffee plantations in the region, visit to the community and lunch at country restaurant.
| | | Free evening | | Friday 26/02 | | | 10:00-11:30 hrs | Final of the Habanosommelier Contest (Room 3). | | 11:30-12:30 hrs | Master Conference: “The Spirit of Smoke. A Taino Ritual for Cohiba”, by historian José Antonio García, researcher from the “José Martí” National Library of Cuba (Room 4) | | 12:30-13:00 hrs | Festival closing ceremony (Room 4). Awarding of Prizes: - Best stand by category.
- Winner of the Habanosommelier Contest.
| | 13:00 hrs | Farewell lunch at “El Bucán” restaurant. | | 20:00 hrs | Gala Evening dedicated to Cohiba and its new line. PABEXPO. Room C. | PARTICIPANTSThe Habano Festival will receive as participants: - Exclusive Distributors
- “La Casa del Habano” managers from all over the world
- Production and sales executives
- Producers and marketers of luxury and smoker products
- Tobacco producers
- Dealers of the tobacco industry
- Gourmet’s World producers and dealers
- Producers under Habanos S.A. license
- Artisans and collectors
- Smoker clubs
- Amateur smokers
- Habano lovers
- Communication agencies
OFFICIAL LANGUAGES Spanish, English, French and German PRICES BY ACTIVITY | ACTIVITY | PRICE IN CUC | | Welcome evening | 210.00 CUC | | Visit to plantations | 75.00 CUC | | International Seminar | 315.00 CUC | | Visit to Habanos factories: La Corona and El Laguito | 10.00 CUC | | Evening “Women in Habanos” | 175.00 CUC | | Gala Night | 525.00 CUC | | FULL PROGRAM | 1,310.00 CUC | | ACCOMPANYING PERSON’S PROGRAM | 1,198.00 CUC | Por la compra de cada paquete completo se obtendrá un 10% de descuento. IMPORTANTE: Deadline para Actividades Sociales del Festival: For each full package purchased there will be a 10% discount. IMPORTANT: Deadline for the Festival’s Social Activities: In order to achieve a better organization of the Festival’s social activities, reservations will only be received before February 1st, 2010. Past this date, no reservations will be received. Payment of the reservations by way of bank transfers will only be accepted before February 12th, 2010. Reservations for the Welcome Evening will be valid until Monday, February 22nd, 2010, at 12:00pm. Past this time, a last-minute sale of those reservations which have not been previously paid for will be carried out. Reservations for the Evening of the Women in Habanos will be valid until Wednesday, February 24th, 2010, at 12:00pm. Past this time, a last minute-sale of those reservations which have not been previously paid for will be carried out. Reservations for the Gala Night will be valid until Thursday, February 25th, 2010, at 12:00pm. Past this time, a last-minute sale of those reservations which have not been previously paid for will be carried out. Contact (for program reservations and activities): Mrs. Alina Leal Operative Marketing Direction Habanos S.A. Phones: (53) (7) 204-0513 and 204-0514, ext. 550 Fax: (53) (7) 204 0549 Email:
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Payment policy:
According to the regulations of the Banco Nacional de Cuba for currency exchange, in force in the Republic of Cuba, the payment policy for the XII Habano Festival will be established as follows: 1.Cash payments: will only be accepted in CUC (Cuban Convertible Peso) 2.Bank transfers: will only be accepted in EUROS, at the exchange rate in effect on the LAST DAY of the month previous to the bank transfer, taking the European Central Bank as reference. In every case, the rate will be provided by Habanos S.A. (DEADLINE FOR PAYMENTS BY WAY OF BANK TRANSFERS: 12/02/2010) 3.Discounts or commissions resulting from bank transfers will be assumed in every case by the party effecting payment. Habanos S.A. will not assume the transfer discounts of the issuing bank. Habanos S.A. must receive full payment for the purchased activity or full package, according to the case. 4.In the case of participants from the United States of America, there will be two options for cash payment: a)Upon arrival in Cuba, American dollars (USD) must be exchanged into CUC. b)EUROS, Canadian dollars, British pounds, Mexican pesos, Swiss francs and Japanese yen may be obtained in their country of origin and exchanged into CUC upon arrival in Cuba, according to the current exchange rate. 2.Payments with credit cards: Only the cards VISA, Master Card, CABAL, TRAVEL CARD, DELIVERY CARD, BFI, RED, and SERCUBA will be accepted, TO WHICH AN EXCHANGE RATE OF 1.1124 TO THE CUC WILL BE APPLIED. 3.Payments with credit cards drawn from American banks or their branches will not be accepted in any case. 4. Those who choose to effect payment by way of bank transfers must send a copy OF THE SWIFT CODE WHEN THE TRANSFER IS CARRIED OUT, IN ORDER TO QUICKLY AND EASILY IDENTIFY THE REMITTER. Payments in EUROS (Bank transfers): BENEFICIARY: HABANOS S.A. BENEFICIARY BANK: BANCO INTERNACIONAL DE COMERCIO S.A. AYESTARAN Y 20 DE MAYO. HAVANA CITY, CUBA. SWIFT CODE: BIDCCUHH. ACCOUNT NUMBER. 32101021500 EURO CORRESPONDENT BANK: DRESDNER BANK AG FRANKFURT ACCOUNT NUMBER: 499/080 89930/00/888. LODGING Price per Pax per night (CUC) | Hoteles | Category | Sgl | Dbl | | Parque Central (CP) | 5* | $182.00 | $122.00 | | Saratoga Std. (CP) | 5* | $275.00 | $197.00 | | Nacional (CP) | 5* | $122.00 | $88.00 | | Nacional P. Ejecutivo (CP) | 5* | $143.00 | $115.00 | | Habana Libre (CP) | 5* | $121.00 | $88.00 | | Meliá Cohíba (CP) | 5* | $146.00 | $107.00 | | Meliá Cohíba P. Real (CP) | 5* | $203.00 | $140.00 | | Meliá Habana (CP) | 5* | $133.00 | $103.00 | | Meliá Habana P. Real (CP) | 5* | $179.00 | $147.00 | | Occidental Miramar (CP) | 4* | $97.00 | $67.00 | | Palco (CP) | 4* | $72.00 | $58.00 | | Chateau Miramar (CP) | 4* | $114.00 | $86.00 | Services included in the package price. In Havana City: - Lodging with breakfast per person per night
- Airport / hotel transfer (private)
- Hotel / airport transfer (private)
- Bus transfer to event sessions
- Bus transfer to programmed activities
- Guide service
- Personalized assistance
- Flight reconfirmation
Contact (for hotel reservations): Commercial Mr. Ibrahim M. Brull Milanés. Specialist Havanatur S.A. Phone: (537) 204-1974 and 75 Fax: (537) 204-3616 E-Mail:
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FAIR-RELATED EXHIBITION The 12th Habano Festival Fair-related Exhibition will be carried out in parallel to the Seminar, as an inseparable part of the Festival. It will be the perfect opportunity for technical and commercial exchange among business people, producers and dealers. Companies, countries and organizations may contract space for exhibition and sale by business people, artisans, artists, dealers or producers related to: - Products related to tobacco farming
- Machinery
- Crafts
- Paintings
- Bibliography
- Smoker products
- Luxury products
- Gourmet products
Stand prices for the Fair-related Exhibition - Modular stand: 110.00 CUC per square meter (Minimum space: 9 square meters) - Unassembled space: 90 CUC per square meter (Minimum space: 9 square meters) Program of the Fair-related Exhibition:
| Monday 22/02 | 14:00 hrs. | Exhibition Opening | | Martes 23 - Thursday 25/02 | 10:00-17:00 hrs. | Exhibition | | Friday 26/02 | 10:00-12:00 hrs. | Exhibition | During the Exhibition, exhibitors will be able to sell their products to the public and carry out promotional activities previously coordinated with the Organizing Committee. The stand design of exhibiting firms must reflect their direct or indirect relation to tobacco products. Exhibitor’s Catalog Participants in the Habano Festival Fair-related Exhibition are entitled to appear in the Exhibitor’s Catalog. For that purpose they must send before January 15th, 2010, the information and logotype of the exhibiting company or enterprise, as well as a list of the products or brands to be exhibited. Inclusion in the Exhibitor’s Catalog will be completely free of charge for up to ten lines of text. 5 CUC will be charged for each extra line. Neither the Havana International Conference Center nor the Organizing Committee assume the responsibility of including the corporate information of exhibiting firms in the Catalog if they are submitted after the announced deadline. Advertisements in the Catalog will be charged according to the rates established for each case. Those who are interested in participating in the 12th Fair-related Exhibition associated to the 12th Habano Festival must confirm their participation with the Havana International Conference Center and Habanos S.A. E-mail:
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Muestras: Samples: The samples to be displayed at the Fair-related Exhibition must be consigned as follows: FERIA COMERCIAL XII FESTIVAL DEL HABANO PALACIO DE CONVENCIONES DE LA HABANA, Ciudad de La Habana, Cuba TRANSPORTISTA OFICIAL: AGENCIA PALCO Exposiciones Asociadas Palacio de Convenciones de La Habana Telf: (53-7) 2086111 Fax: (53-7) 2028382 E-mail:
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CONTACTSContact for General Information about the Festival: Mrs. Eloisa Castellanos Bolaños Events and PR Specialist Habanos S.A. Phones. (53-7) 204 0513, 204 0514/ Fax: (53-7) 204 0549 E-mail :
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Contact for General Information about the Festival and the Registration process: Mrs. Alina Leal Marketing Department Habanos S.A. Phones. (53) (7) 204-0513 and 204-0514/ Fax: (53) (7) 204 0549 Email:
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Contact for the Seminar and the Fair-related Exhibition: Mrs. Alicia García Professional Congress Organizer Havana International Conference Center Phone. (53-7) 2085199/ Fax. (53-7) 2028382 E-mail:
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Registration
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